A fashion brand that meets the expectations of young people

More and more people are interested in fashion and image – in Poland, for example, it is now 68 percent of the population. They are still mainly women, but in the younger age groups (19 to 24) this proportion is changing and a growing role for men is evident. Higher disposable income is more likely to be spent on buying clothes, which drives the clothing market more.

For many decades, the way for a brand to succeed inside the fashion industry has been to target the young market. The main reason for doing this, besides the population statistics that show that this sector of the population is often growing concisely in every country, is that if you engage with a customer at a young age, the likelihood that they will continue to use the brand for the rest of their lives is really high.

Already practically half of the Internet is made up of sites directly related to fashion and good looks. They are the ones we come across most often and should be familiarized with. The conclusion is obvious – it is through the web that it is easiest to attract young people to fashion. However, most brands are failing when it comes to connecting with Generation Z (Gen Z) teens. At least according to studies conducted in recent years. It turns out that in order to attract them to a particular brand or product; you have to make an effort these days – first and foremost, to be aware of what young people expect. As a generation of teenagers who strongly value their individual identity, Gen Z appreciates brands that can help them refine what they see in themselves. They value brands that can help them co-create their own unique story and connect with them as unique individuals. Gen Z teens also value brands that support diversity, inclusion and environmental protection. The same when it comes to communication and promotion channels. Leading most of their lives online, they expect brands to prioritize interacting with customers on mobile and social devices. This means that all online interfaces and applications must be easy to use, seamless and hassle-free[1].

Hence, the interest in fashion is created by such brands that adhere to the expectations of young people mentioned earlier. So if you want to make the young interested in the fashion industry, don’t forget our tip so you will attract the attention of the young audience.

[1] Cooler insights “Marketing Case Study: 10 Brands That Gen Z Teenagers Love” https://coolerinsights.com/2019/12/marketing-case-study-brands-teenagers/