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ΕλληνικάComparison of fast fashion with slow fashion
| Fast Fashion vs Slow Fashion | ||
| Consumption | A lot of clothes are bought in a short period of time, yet the purchased items are not worn for a long time, as they quickly go out of fashion, and also their quality leaves much to be desired. | Attention is paid to sustainable consumption, so only what is really necessary is bought. Environmentally friendly materials and good manufacturing are valued.
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| Materials | Fast Fashion clothes are usually made of synthetic fibres. | Slow fashion clothes are made from natural fibres such as cotton or recycled fabrics. |
| Production | Production usually takes place in countries where standards are not met. In addition, workers do not receive fair wages. | Production either takes place in countries where human rights, standards and fair wages are respected. |
| Water | Fast Fashion is responsible for much water pollution through the use of chemicals and microplastics. | The water is often recycled and filtered so that no contaminants enter the wastewater |
| CO2 | A polyester T-shirt causes 9kg of CO2 during production. | A cotton T-shirt causes 2kg of CO2 in production. |
| Waste | 80% of all clothing is thrown away, only 1% of clothing gets recycled. | Clothes can be repaired, sold, exchanged or donated to create a circular economy. In this way, waste is reduced[1]. |
[1] Sanvt “Fast Fashion vs. Slow Fashion” https://sanvt.com/blogs/journal/fast-fashion-vs-slow-fashion
Facts about fashion waste and sustainability:
Fact 1: The apparel and footwear industry accounts for 8% of global greenhouse gas emissions, and fashion is the third most polluting industry in the world.
Fact 2: If this trend continues, the fashion industry could use up more than 26 percent of the “carbon budget” associated with a 2 °C path by 2050.
Fact 3: It is estimated that less than 1% of the material used to make clothing is recycled into something more. That’s about $100 billion worth of material wasted annually.
Fact 4: Fashion waste is expected to grow to 148 million tons by 2030.
Fact 5: Consumer attitudes toward ethical fashion are increasingly favorable. 60% of millennials say they want to shop more “sustainably”.
Fact 6: Many brands are turning to more sustainable production methods. As of May 2018. 12.5% of the global fashion market has committed to making changes by 2020.
Fact 7: According to the United Nations Economic Commission for Europe, the fashion industry generates 20% of the world’s wastewater.
Fact 8: Only 15% of consumers recycle used clothing[1].
[1] Rubincon “14 Facts About Sustainable Fashion” https://www.rubicon.com/blog/14-sustainable-fashion-facts/