INTRODUCTION

Not everyone succumbs to fashion, but it is a very common phenomenon. There is always some person or group of people starting a particular trend, which others then begin to repeat. The fashion industry today attracts many young adults not only because it is just a somewhat new profession, but additionally aims to recognize individual tastes in fashion. In addition, it is a significant career today with high pay. Especially in Western culture, fashion is an extremely important element in the lives of teenagers. Why is that? We should also ask ourselves whether it is easy nowadays to interest, to attract young people to fashion. What are the most effective ways to do this, and will they prove adequate every time?