INTRODUCTION

Big part of the pollution generated by fashion is determined by the maintenance and disposal of garments, which is directly dependent on the user.

Our behaviours as consumers can be made more sustainable, through innovative solutions that address product use, care, disposal, and the dissemination of information and culture, which are key to creating awareness and triggering more responsible behaviours.

In order to facilitate and improve these customer’s behaviours, brands and designers also need to strategically think and include in their projects :

• transparency and certifications,
• traceability,
• innovative and less polluting maintenance systems,
• innovative solutions for disposal and recycling,
• garment shelter services,
• long-lasting and durable design.