Repair

Offering repair services for one’s garments is a practice that contributes to conceiving and building a new way of relating to one’s clothing, taking care of it and prolonging its life cycle, instead of getting rid of it at the first tear.

Producing quality garments is obviously the first step, but we also must deal with our clothes, because they obviously get damaged over time due to usury or washing.

Apart from provocative operations, such as that of Balenciaga, which launched already ruined shoes on the market in opposition to the novelty and programmed obsolescence of the fast fashion world, there are many brands that have integrated repair services within their company and offer customers the possibility of repairing or fixing their products.

For Patagonia, the extension of product life is a key aspect, and they are working on several fronts to ensure that products last as long as possible. The project, which goes by the name of Worn Wear, has evolved over the years and includes education on maintenance, free and unlimited repair service, training in repair techniques and resale of second hand. The goal is to make Patagonia garments last as long as possible, to buy less, to avoid waste and hyper-consumerism, with a priority to reuse and recycling.

Source: https://eu.patagonia.com/it/it/wornwear/