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ΕλληνικάEXTERNAL RESOURCES
- Jain, S.A. (n.d.). Consumer Buying Behaviour in Fashion Industry. Textile Learner. Retrieved from https://textilelearner.net/consumer-buying-behaviour-in-fashion-industry/: Consumers’ buying behavior in the fashion industry is a complex process that includes emotional self-image, impulse purchases, continuously changing fashion, cost, personal circumstances, overconsumption, and lack of awareness, which makes it difficult to change, and plays a crucial role in the success of the fashion business.
- Xiang, X. (2021). Factors That Influence Consumers’ Behaviors in Fashion Market. Open Journal of Business and Management, 9, 2772-2779. doi: 10.4236/ojbm.2021.96154: This paper analyzes factors that influence consumer behavior in the fashion market, including consumers’ needs, social identity, and psychological irrationality, using Maslow’s theory of hierarchical needs, social identity theories, and human irrationality theories as a basis for future studies.
- Hambleton, H. (2017). How can consumer behaviour change the fashion industry? Textile Consult. Retrieved from https://textileconsult.wordpress.com/2017/04/28/how-can-consumer-behaviour-change-the-fashion-industry/: The article discusses how consumer behavior can affect the fashion industry and suggests that consumers can drive change in the industry by being more conscious of their purchasing habits, demanding transparency and accountability from brands, and supporting sustainable and ethical fashion practices.