LEARNING OBJECTIVES

Upon completing this sub-module, you should be able to do the following:

• Explain the ways in which online shopping has impacted traditional fashion retailing, including the need for stores to adopt online channels.
• Describe how social media has made the fashion industry more accessible to the general public.
• Recall the ways in which AI can influence the behavior of fashion consumers.
• Explain how influencer marketing impacts consumer behaviour in the fashion industry