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- Module 2: Customers behaviors and digital and technological changes
Curriculum
- 2 Sections
- 24 Lessons
- Lifetime
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- [:en]Customer behaviors in the fashion industry[:][:it]Comportamenti dei clienti nel settore della moda[:][:pl]Zachowanie konsumentów w przemyśle modowym[:][:es]Comportamientos del cliente en la industria de la moda[:][:el]Συμπεριφορές πελατών στη βιομηχανία της μόδας[:]12
- 1.1INTRODUCTION
- 1.2LEARNING OBJECTIVES
- 1.3Trends and shifts in customer attitudes towards fashion and sustainability
- 1.4Understanding the key drivers of consumer demand
- 1.5A look at the key factors that drive customer behaviour in the fashion industry
- 1.6The Shift towards Slow Fashion and Conscious Consumption in the Fashion Industry
- 1.7Conclusions
- 1.8CASE STUDY
- 1.9PRACTICAL ACTIVITIES
- 1.10REFERENCES
- 1.11EXTERNAL RESOURCES
- 1.12WORKSHEET
- [:en]Sustainable fashion and consumer behavior in the digital age[:][:it]Moda sostenibile e comportamento del consumatore nell'era digitale[:][:pl]Zrównoważona moda i nawyki konsumenckie w erze cyfrowej[:][:es]Moda sostenible y comportamiento del consumidor en la era digital[:][:el]Βιώσιμη μόδα και συμπεριφορά των καταναλωτών στην ψηφιακή εποχή[:]12
- 2.1INTRODUCTION
- 2.2LEARNING OBJECTIVES
- 2.3Online shopping and its influence on fashion consumer behaviour
- 2.4The impact of social media on fashion consumer behaviour
- 2.5The impact of artificial intelligence on fashion consumer behaviour
- 2.6The influence of influencer marketing on fashion consumer behaviour
- 2.7Conclusions
- 2.8CASE STUDY
- 2.9PRACTICAL ACTIVITIES
- 2.10REFERENCES
- 2.11EXTERNAL RESOURCES
- 2.12WORKSHEET