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ΕλληνικάTrade Shows
What is a trade show? A trade show is an event where a variety of professionals of a specific industry meet, connect, show, sell and buy, they are places to display the latest achievements, exchange information and technologies, hold workshops, and gather experts. Events like these provide a variety of opportunities for industry actors and are drivers of industry growth.
Trade shows of the fashion industry include all stages of the supply chain: they range from the industrial machinery, to the materials, to the production suppliers, to the distribution of end product.
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The allow to maximize:
Quality:
Trade shows are known for bringing together some of the best supply chain partners in the world to one (mainly) easy to navigate location. That is because not just anyone can exhibit in a trade show. Exhibitors not only pay fees that start from thousands of Euros to participate, but they also need to apply and be approved. Going to a textile trade shows makes meetings with lots of suppliers in the span of a day or two possible. You can then go home, think about everyone you met and decide who is the best fit for you.
Time:
Sifting through each supplier’s website in search of the perfect product can be a lengthy and often unfruitful process because quite often suppliers do not have the full or updated catalogue online. In the past a lot of producers and suppliers didn’t even put the energy into their website because they have so much more traffic and traction from tradeshows or individual showroom visits. So visiting them in person will allow you to see everything in one place, ask your questions there and then, and choose which samples you want to see.
Network and inspiration:
In recent years trade shows have evolved to become multifaceted events, which include curated sector relevant exhibitions with mood and trend areas that could give you the chance to understand the wider industry and be inspired. Presentations, panels, awards, talks, educational moments, the speaker stages are a highlight, bringing together trending themes from across the design industry, and case studies with brands. Here you may discover a mill or innovator that you otherwise may not have heard of, and it will direct you to where you can find them – it’ll also give you a talking point on their stand.