Upcycling, one of the hottest trends in fashion right now

Fashion is going through a period of transition, facing new paradigms to keep up with the changing habits and sensibilities of new generations of consumers. The pandemic, accomplice of a radical change in the way of shopping, has led to a surge in online purchases and recycling of clothes. Reuse and resource savings are just some of the virtuous processes introduced by emerging companies.

Source: Image by revibe-upcycling

Fast fashion is stepping aside to make room for a new vision of fashion, sustainable and a bit nostalgic for the past. New luxury brand garments are born from revisitations of beloved and iconic archive garments. The new generation of buyers is attentive to the environmental impact of waste and energy saving. It is in this context of transformation, or rather, evolution, that a new craze is emerging: the reuse and enhancement of the old, what we call upcycling.