Module 5: Cultural Change, Digital economy, and E-commerce in fashion industry

The fashion sector is constantly transforming. What was a trend relatively recently may be out of fashion today. Changes in fashion are influenced by a variety of factors, ranging from those directly related to people to those over which we have virtually no control. Cultural transformations are happening constantly before our eyes, and the world is globalizing ever faster. Also, the COVID-19 pandemic has left a clear mark on the fashion sector: on the one hand, it has negatively affected it, although there have also been positive consequences. Among the most important can definitely be counted the development of fashion brands on the Internet, the transfer of trade there, and thus meeting the needs of modern customers. E-commerce strategies allow fashion to grow even more and gain more customers. It is worthwhile to learn about, and in the same time understand, these key issues that are shaping this branch of the fashion industry.

TOPICS FOR COLLABORATIVE DISCUSSION

1. Culture, colours and fashion – what do they have in common? Let’s share some examples of what symbolics colours have in your country.
2. What is the impact of fashion to the planet? Are you aware of the dangers? Let’s share our thoughts or concerns!
3. Give your tips on conscious buying of clothing products!