Highlights on e-commerce

E-commerce is a type of commerce that uses the Internet or other computer network as a means of exchanging goods or services. The sale and purchase of goods and services takes place online, but payment and final delivery can be made both online and offline. The most common form of e-commerce is online stores, but other e-commerce business models are also known: classifieds sites, auction portals, and bidding or transactional e-commerce platforms. When it comes to the fashion industry, e-commerce mainly revolves around stores and online platforms where customers can purchase clothes from different brands, browse through them and have access to a brand’s entire range[1].

The COVID-19 pandemic has accelerated the digitization of consumers and changed their existing habits. The restrictions imposed on stationary stores have contributed to an increase in the number of users of online platforms. Many of them previously made only occasional online purchases or did not use this form at all. The changes taking place have forced many companies to redefine the flow of key processes and seek innovative solutions. One of the most important turned out to be e-commerce.

[1] sempire.pl “E-commerce – co to jest, co oznacza branża? Definicja, historia, trendy” https://www.sempire.pl/e-commerce-co-to-jest.html