How to become a more conscious fashion consumer

For many, clothing has always been a form of identity expression and an exercise in style and creativity. What we wear can make us feel more in touch with our inner self, while helping us present our outer self in a way that fits our personality, identity and mood. But for a growing number of fashion consumers, clothes have been assembled into something even more – a statement of values they want to live by.

Source: https://pixabay.com/photos/clothing-multicoloured-selection-1117314/

The current fashion industry is riddled with unethical, inhumane and unsustainable business practices. Prominent fast fashion companies and luxury brands, have a long history of sweatshop and even child labour, abysmal working conditions, environmentally degrading supply chain practices and marketing methods that outright lie to fashion consumers and distract them from these issues – all to prioritize profit over everything else, including people.

These practices must change, and the most effective thing that can instantly transform the industry is our purchasing decision. As fashion consumers, we have the power to change the industry, and it’s quite simple.

Here are 5 steps you can take to become a more conscious fashion consumer. 

1. Move away from fast fashion and support slow fashion brands

Let’s ignore the frenetic cycle of fashion production and try to acquire durable pieces that can be worn all year round – a practice often followed by other independent and sustainable brands.

2. Learn more about the textiles that make up your clothes

Check to see if brands use recycled/sustainable fibres such as hemp, organic cotton, Tencel, etc. instead of synthetics such as nylon and polyester.

3. Take care of the clothes you already own

Increasing the life of your clothes is the first and most basic thing you can do right away to become a more conscious fashion consumer. Only washing when required at low temperatures, paying attention to the wash label, repairing instead of throwing away – the list goes on…

4. “Buy less, choose well and make it last”

Invest in well-made staple parts that can be dressed up or down. Resist the temptation to buy low-quality components with impossibly low prices – they are often mass-produced by companies engaged in unethical business practices. Avoid “buy and throw” behaviour.

5. Observe values, brand ethics and ask questions

Don’t hesitate to directly ask your clothing brands questions such as “Where were these clothes made? Who created them? What materials were used? Where did the materials come from?” Knowing the answers to these questions will help you determine whether these brands deserve your support and help you feel good about the clothes you wear[1].

[1] Cobalt Street “5 Steps to Become A More Conscious Fashion Consumer” https://cobaltstreet.com/blogs/news/7-steps-to-becoming-a-more-conscious-fashion-consumer