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ΕλληνικάCASE STUDY
Context: Holistic thinking in the fashion industry covers many aspects. In fact, it should show up right from the start, when the designer thinks the product up in his head. The design process must be reflected in issues such as ecological fibres, shortening the supply chain, renewable energy use, and finding ways to reduce waste. At the same time, a designer has to think about the style of clothes, their intended use, durability, ways of repairing and adapting the product to customers and their needs, good quality and price. Coping with all this is not easy but possible, as can be seen from the example of the FERNN company.
Description: FRENN (fresh and Nordic) is a Helsinki-based company founded in 2013. FRENN was founded with the intention of producing clothes that people would value for many years, if not decades. Brand combine comfortable yet formal appearance for men working in office environments. The superior materials, craftsmanship, and iconic style of “relaxed sophistication” are the flagship values of two creative professionals Jarkko Kallio and Antti Laitinen. The brand consists of simple, elegant, and adaptable clothing: knitwear, button-down shirts, trousers, blazers and outwear.
Highlights of the company:
- FRENN clothing is very simple to adapt and repair.
- The clothes feel comfortable and they never lose their shape, they are long-lasting and durable.
- Clothing from FRENN is produced in closely regulated conditions in nearby Estonia.
- The business owners are acquainted with the subcontractors and have been to each factory.
- The line’s materials are made in EU nations including Italy, Portugal, and Lithuania, and 80% of them have received the international certificate, a guarantee that the fabric is secure for both the consumer and the environment.
Lesson Learnt:
Aesthetic and long lasting is one of the most important design tasks. Owners of FRENN Antti Laitinen and Jarkko Kallio are living proof that men’s workwear can combine durability, comfort, and uniqueness. They also implemented far-reaching ecological and ethical thinking in the fashion business as well as valuing the customer and providing a deeper level of product satisfaction through excellent manufacture, fit, and design.
FRENN.