Tips for a good CSR plan

Here are some general tips for a CSR plan:

1. Ambition: CSR actions must be ambitious and go beyond simple made to collaborate with a noble cause. We must involve the commitment of the company as a whole.
2. Integration: Ensure that the actions integrate the course of the company. The most beneficial are those that, in addition to generating a profit for someone else, give added value to the firm.

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3. They must be enduring: It is not advisable to create social responsibility activities on time to promote yourself. Ideally, what you undertake will last over time and be in line with the philosophy of the firm; all this must be framed in a biennial or quadrennial plan, for greater coherence of the measures implemented. The key is to reach milestones.
4. Veracity: The progress we report must be true. Otherwise, that action will destroy the ethics of the firm and the essence of CSR actions.
5. Business policies: The policies developed by companies to contribute to society must be aimed at different audiences and they must participate in them accepting the commitment.
6. Invest in CSR: The investment made in the actions to be developed must be proportional to what is invested in the campaigns to communicate it.
7. Actions first, then communication: Ideally, the order of things should be respected, first creating a CSR plan and seeing how to implement it so that once it is underway, make it known.
8. Transparency: We have certain values ​​that must be reflected in our plans. For this, the communication area is key and must be understood as one more area of ​​the company.
9. Acknowledgements: Awards or recognitions for progress in CSR are good so that stakeholders (customers, suppliers, workers …) know about the goals achieved.

In short, the Corporate Social Responsibility Plan is the tool with which companies can carry out their commitment to society and the environment and, through this, maintain or improve their reputation and corporate image, retain talent and employees. customers and be more competitive.