ΑΝΑΦΟΡΕΣ

Jean-Noel Kapferer, 2013, Brand management new strategies, 1st Edition, Translation: Sophia Lazaridou, Scientific Editor: Irini Rigopoulou, Athens, Rosili Publications, Athens, Rosili Publications.

Petros Tomaras, 2009, Introduction to Marketing and Market Research, 4th Edition, Athens, Petros Tomaras Publications.

Georgios D. Babinioti, 2006, Mikros Dictionary of the Modern Greek Language, 1st Edition, Athens, Publications Centre for Lexicology, H.P.E.

McKinsey Greater China’s Apparel, Fashion and Luxury Group, 2019. China Luxury Report 2019, s.l.: McKinsey & Company.