INTRODUCTION

From 2000 to now, global apparel production has doubled. The average consumer buys 60 percent more shirts, pants or jackets each year than at the beginning of the 21st century[1].  Fast-fashion dominates the fashion industry – it makes clothing prices more affordable for consumers, and this is due to production costs. Clothes are made at the cheapest cost, which quickly deteriorate, and temporary trends make them go out of fashion even faster. Unfashionable and tattered clothing from all over the world languishes in landfills by the ton, and the paints and chemicals used to create colours and prints, pollute the environment. Slow fashion is the complete opposite of fast fashion. It advocates buying better quality clothing that will last longer, and values the fair treatment of people, animals and the planet along the way.

[1] Vice “Fashion Adalah Industri Paling Banyak Menghasilkan Polusi di Dunia” https://www.vice.com/id/article/ywq8qm/fashion-adalah-industri-paling-banyak-menghasilkan-polusi-di-dunia