Sartorial/craft production

During and after the pandemic there has been an increase in the revival of domestic forms of handicrafts, and initiatives born out of a desire to explore new techniques, enhance personal creativity and learn skills for self-production have often become full-fledged entrepreneurial projects and start-ups. We have never seen before such a proliferation of small handmade brands, knitwear, accessories, and fashion projects entering the independent scene.

If fast fashion has democratized the supply of fashion, shifting the focus from the manufacture of the garment to the continual change of styles, available at very low prices, this trend seems to attest to a reversal of direction, which favours quality of workmanship, knowledge of textile processing techniques and the uniqueness of the garment over novelty.

Handicraft techniques are often synonymous with quality and know-how. This is the case, for example, with the Made in Italy concept, whose prestige is first and foremost linked to the association with Italian craftsmanship.

When we talk about small production we are also talking about time, time of production, which is necessary longer, due to the type of work. Thus, craftsmanship becomes a way of slowing down the design and production process.

You need for sure to consider the costs, which will be higher than mass production, but matching the type of product, a handmade one produced in limited series.

And hopefully this will bring awareness that clothes should not be disposable items, but to be treasured and kept for a lifetime.

Source: Lottozero, ph.Rachele Salvioli