Traceability

Unfortunately, as fashion production chains are complex and fragmented, tracking garments from raw material to consumer is a real challenge.

There are numerous production steps that lead to the creation of a garment and not on all of them there is the same willingness to share information, so it is difficult to trace the entire production history of a product. This requires the use of standardized methods of measurement, which nowadays are not yet available.

So, what can you do as a brand to avoid such situations?

First, define strict specifications for your suppliers and collaborate with auditors, external controllers who go and check what is happening in the factories you work with.  But the most effective thing would be to involve your suppliers in a common project of transparent improvement, which involves sharing the same values.

One useful tool is surely the blockchain, a set of technologies that is based on a decentralized system of information that is recorded in a database and shared within a community. The various links in the chain can also have access to information from previous stages, which have the characteristic of being immutable.

It is important to remember that blockchain is a self-certification method, and there are no guarantees that what is entered is true. In fact, the information entered is not controlled unless the system is linked to a certification process.

As a good example we can mention again Womsh, which has certified the origin of all the materials used to make its shoes, as well as validated the effectiveness of its circular program to recycle. They relied on Genuine Way, a Blockchain company that focuses on environmental sustainability and allows the physical product to be directly linked to the consumer to certify its production history: on the website of the Genuine Way it is possible to read their suppliers and partners and see the relative documentation.

Source: https://blog.womsh.com/categoria/sostenibilita/