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Module 2 examines changing customer behaviours in the fashion industry and how fashion companies are responding to these changes by adopting sustainable and ethical practices. It covers key factors that influence customer behaviour such as price, quality, style, brand reputation, convenience and sustainability. The module also explores the slow fashion movement, which emphasizes conscious consumption and durable, timeless designs. In addition, it examines the impact of online shopping, social media and artificial intelligence on fashion consumer behaviour, including personalised experiences, targeted advertising and virtual trial technologies. Overall, the module highlights the importance of understanding customer behaviour in the digital age to stay relevant in the fashion industry.
TOPICS FOR COLLABORATIVE DISCUSSION
- The influence of fashion influencers and bloggers: do they have too much power in shaping consumer behaviour?
- Artificial intelligence and the future of fashion: Will virtual trial technologies replace traditional in-store shopping experiences?
Curriculum
- 2 Sections
- 24 Lessons
- Lifetime
- [:en]Customer behaviors in the fashion industry[:][:it]Comportamenti dei clienti nel settore della moda[:][:pl]Zachowanie konsumentów w przemyśle modowym[:][:es]Comportamientos del cliente en la industria de la moda[:][:el]Συμπεριφορές πελατών στη βιομηχανία της μόδας[:]12
- 1.1INTRODUCTION
- 1.2LEARNING OBJECTIVES
- 1.3Trends and shifts in customer attitudes towards fashion and sustainability
- 1.4Understanding the key drivers of consumer demand
- 1.5A look at the key factors that drive customer behaviour in the fashion industry
- 1.6The Shift towards Slow Fashion and Conscious Consumption in the Fashion Industry
- 1.7Conclusions
- 1.8CASE STUDY
- 1.9PRACTICAL ACTIVITIES
- 1.10REFERENCES
- 1.11EXTERNAL RESOURCES
- 1.12WORKSHEET
- [:en]Sustainable fashion and consumer behavior in the digital age[:][:it]Moda sostenibile e comportamento del consumatore nell'era digitale[:][:pl]Zrównoważona moda i nawyki konsumenckie w erze cyfrowej[:][:es]Moda sostenible y comportamiento del consumidor en la era digital[:][:el]Βιώσιμη μόδα και συμπεριφορά των καταναλωτών στην ψηφιακή εποχή[:]12
- 2.1INTRODUCTION
- 2.2LEARNING OBJECTIVES
- 2.3Online shopping and its influence on fashion consumer behaviour
- 2.4The impact of social media on fashion consumer behaviour
- 2.5The impact of artificial intelligence on fashion consumer behaviour
- 2.6The influence of influencer marketing on fashion consumer behaviour
- 2.7Conclusions
- 2.8CASE STUDY
- 2.9PRACTICAL ACTIVITIES
- 2.10REFERENCES
- 2.11EXTERNAL RESOURCES
- 2.12WORKSHEET