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ΕλληνικάEXTERNAL RESOURCES
- Imago (2023). How Artificial Intelligence is changing the fashion industry. https://immago.com/ai-fashion-industry/: This article outlines how AI is changing how products are designed, manufactured and sold.
- Liang, Y., Lee, S.-H., & Workman, J. E. (2020). Implementation of Artificial Intelligence in Fashion: Are Consumers Ready? Clothing and Textiles Research Journal, 38(1), 3–18. https://doi.org/10.1177/0887302X19873437: The study aims to examine consumers’ attitudes and purchase intentions towards an AI device, Echo Look, and found that perceived usefulness, perceived ease of use, and performance risk significantly influenced consumers’ attitudes, which in turn positively impacted their purchase intentions.
- Dhillon, K. (2023). The influence of fashion bloggers and influencers on consumer behavior: examination of the impact that fashion bloggers and influencers have on consumers’ purchasing decisions, brand perception, and personal style. Academy of Marketing Studies Journal, 27(S5), 1-9.: A survey of 500 people who follow fashion bloggers and influencers on social media showed that they significantly impact consumer behavior, affecting shopping choices, brand awareness, and fashion preferences.