Artificial intelligence in retail
Source: Image by Lifestylememory on Freepik
Over the last decade, the evolution of digitalisation, artificial intelligence, machine learning and the ‘Internet of Things’ has been pushing many economic structures, including retail, into constant change. The applications of AI in retail touch the entire shopping experience, from product search, in-store robotic customer support, personalized recommendations in clothing, footwear, and make-up, to biometric features for automated payments, digital shelves and fitting rooms, digital assistants and employee-free stores.