CASE STUDY

Digital Marketing Strategy in fashion sector: Case Study of Tsakiris Mallas

In today’s digital-centric era, our reliance on the Internet, accessed through various devices like smartphones, computers, and digital TVs, has become second nature. Companies, too, have recognized its potential, leveraging it for promotions and brand-building.

Digital marketing encapsulates more than just online advertising. It’s about using digital avenues to not only showcase products but also manage relationships and data about customers. E-commerce has thrived in this environment, with businesses using tools ranging from social media and email campaigns to content promotion and affiliate collaborations.

The Greek footwear company Tsakiris Mallas serves as a great example in this context. As part of the expansive fashion industry, which has a significant global presence and online influence, understanding key performance metrics is crucial. Social media, in particular, has revolutionized how consumers perceive and engage with fashion brands. While its role in shaping consumer choices and boosting brand visibility is undeniable, the deeper aspects of brand awareness in this realm are yet to be fully explored.

The key is to determine how to elevate a brand’s recognition on social media platforms.