Fashion in the era of digital reproduction

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The fashion industry has been a major part of the retail sector. The emergence of the digital reality has brought about changes in the way fashion is perceived and designed. Designers are now considering the structure of clothing in the context of the new reality. The COVID-19 pandemic has accelerated the shift towards covering the body rather than exposing it to the environment. The digital reality has also changed the way fashion is perceived through the senses, with visual appeal becoming more important than tactile sensations. The rise of avatars and 3D holograms has enabled people to learn how to wear clothes digitally. Digital clothing offers many advantages such as durability, immortality and the ability to overcome constraints such as identity, gender, and size. However, it is unclear if digital clothing can capture the creativity and uniqueness of traditional fashion.