CASE STUDY

Context: The right e-commerce strategy, tailored to the specifics of a given company and detailing its most important features, is the key to success. Many companies have found that they owe their success to emphasizing the uniqueness of their brand. This can be done in a variety of ways. It is worth examining the following examples and seeing what the fashion companies in question have incorporated into their online sales and what has influenced their success.

Description:

Natori

The company offers fashionable apparel for sale, including lingerie, nightwear and accessories for women. They maintain an elegant user experience throughout the site. There is a live chat option available on the website, the navigation is simple and faceted, and there are product recommendations.

Bohemian Traders

The clothing brand, based in Australia, features a unique style, which it describes as “classic European cuts and modern bohemia.” In addition, the company provides ethical conditions for employees and ensures that production is as environmentally friendly as possible, as it asserts on its website, which undoubtedly contributes to the brand’s positioning. The product website is thoughtful to the smallest detail and offers customers styling recommendations and items that can complete the look.

TYLER’S

The brand’s online store offers a wide selection of sports apparel, footwear and accessories, as well as those related to active lifestyles. On the store’s website, the retailer encourages customers to provide reviews, which then helps others make purchasing decisions. There is also an option for advanced search and product sorting.

Verge Girl

The brand has a range of fashionable women’s clothing that is not expensive compared to the competition, plus it has introduced the possibility of spreading payment for purchases into instalments, which is even more attractive to customers. The brand’s website is further distinguished by its fashion blog, which is very popular among visitors. This solution particularly attracts those interested in current trends in the fashion market.

Réalisation Par

The strategy of this online fashion business is to simply sell individual pieces of clothing or accessories instead of collections of clothing. The company places a strong emphasis on a strong social media presence and has integrated the site with its Instagram account. By doing so, it is increasing its online popularity[1].

Lesson learnt: Learning from those who have already achieved success in the market can save you from costly mistakes and give you additional inspiration. This is the best way to successfully implement yourself in the mechanism of e-commerce.

[1] ScienceSoft “Fashion Ecommerce Business: Best Practices and Examples” https://www.scnsoft.com/ecommerce/fashion-ecommerce