Page 7 - TECOFASH

ECO-
FRIENDLY

3.1 Case Study: Maskup Ltd.- PRODUCTS
Revolutionizing Consumer Choices

O3-A1: Intergenerational approach and collaborative training guidelines
Meet Maria and Julita Pawiński, the visionary founders of
•
As a first step partners will develop the methodology for an intergenerational approach as chosen to
Maskup Ltd.
deliver the training. The aim of this output is to create long term relationships between an
The desire to solve the problem of makeup staining clothes
•
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
sustainable changes to the business. In order to reach this objective, a framework for the
led to the creation of Maskup
collaboration will be developed. The relationship will be be voluntary and included as such in the
When shopping in clothing stores, a big problem is makeup
•
framework but encouraged in order to maximise participation in the training activity and further
stains left by customers on the clothes they try on
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
Maskup solves a global problem for those who want to
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the try
•
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
on clothes hygienically
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
The brand's unique selling proposition lies in its commitment
•
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
young entrepreneurs), etc. From this work, a methodological report will be issued.
to environmental preservation

• More and more clothing stores stopped throwing away

soiled clothes that were protected with Maskup products

• The brand garnered media attention for its sustainable

Maskup Ltd practices, leading to improved brand recognition