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RESPONSIBLE

STORES AND

3.3 Case Study: Lowe’s Company TAILORED

– Digital Twins CUSTOMER

O3-A1: Intergenerational approach and collaborative training guidelines EXPERIENCES

As a first step partners will develop the methodology for an intergenerational approach as chosen to
Lowe's is optimizing its operations by enabling store
•
deliver the training. The aim of this output is to create long term relationships between an
associates to interact with the store's digital data via a
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
sustainable changes to the business. In order to reach this objective, a framework for the
digital twin: a completely virtual replica of a physical home
collaboration will be developed. The relationship will be be voluntary and included as such in the
improvement store.
framework but encouraged in order to maximise participation in the training activity and further

The technology runs on NVIDIA's Omniverse Enterprise
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
•
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
platform, combining spatial data with other Lowe's data
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
By wearing an augmented reality headset customers can
•
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
check the practicality of the store's products
young entrepreneurs), etc. From this work, a methodological report will be issued.
• ”We're thrilled to pioneer retail digital twins and elevate

experiences for both our associates and customers” -

Seemantini Godbole, Lowe's executive vice president, chief

digital and information officer

Image by <a href="https://www.freepik.com/free-photo/augmented-reality-composition-with-computer-generated-perceptual-
information_42629804.htm#query=augmented%20reality%20furniture&position=4&from_view=search&track=ais">Freepik</a>