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CHAPTER 5

3.5 STRATEGIC INNOVATION

In order for innovation leadership to be effective, the overall

O3-A1: Intergenerational approach and collaborative training guidelines
structure of the business must be an environment that values
As a first step partners will develop the methodology for an intergenerational approach as chosen to
innovation. To encourage employees, for example, through
deliver the training. The aim of this output is to create long term relationships between an
discussions and education on the subject, all levels of
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
management must be engaged and supportive of innovation.
sustainable changes to the business. In order to reach this objective, a framework for the
collaboration will be developed. The relationship will be be voluntary and included as such in the
framework but encouraged in order to maximise participation in the training activity and further
If you want to stay competitive in a rapidly changing market,
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in

the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
your approach to management must incorporate strategic
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
innovation. How can you and your business develop an
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
innovative culture? Easy steps can be taken to promote
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for

young entrepreneurs), etc. From this work, a methodological report will be issued.
innovation in your organization and encourage employees to
think of novel ways to improve business operations. Here are a

couple of examples.