Page 21 - TECOFASH

4. PRACTICAL ACTIVITY: TED@Tommy Case Study Analysis

Objective: The practical activity aims to explore how fashion as a vehicle for innovation can impact
the industry and address sustainability challenges. Participants will analyze the TED@Tommy video

and its key themes to understand the significance of analyzing innovation-related risks and impacts
in the fashion industry.

Instructions:

• Watch the TED@Tommy video exploring fashion as a vehicle for innovation and its impact on
global challenges.

• Identify and list innovation-related risks and impacts in the fashion industry based on the video's
insights.

• Analyze fashion's role in addressing sustainability issues and create a matrix to assess the severity
and probability of identified risks.

• Devise strategies for risk mitigation and innovative approaches to leverage positive impacts in
the fashion industry.