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CHAPTER 3

3.3. Using Scenario Analysis for

Building Scenarios for Innovative Strategic Decision-Making
Business Model Introduction
O3-A1: Intergenerational approach and collaborative training guidelines

As a first step partners will develop the methodology for an intergenerational approach as chosen to
Applying Scenario Analysis to Personal and Business Decisions:
deliver the training. The aim of this output is to create long term relationships between an
Define the Issue: Identify the decision or goal and determine the
•
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
timescale for analysis.
sustainable changes to the business. In order to reach this objective, a framework for the
collaboration will be developed. The relationship will be be voluntary and included as such in the
Gather Data: Identify key factors and uncertainties that may affect the
•
framework but encouraged in order to maximise participation in the training activity and further
plan. Consider a PEST Analysis of the Political, Economic, Socio-
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
Cultural, and Technological context for larger-scale plans.
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the

project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
Separate Certainties From Uncertainties: Distinguish confident
•
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
assumptions from uncertainties in volatile economic conditions,
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
avoiding unconscious bias.
young entrepreneurs), etc. From this work, a methodological report will be issued.
• Develop Scenarios: Create moderately good and bad outcomes for

top uncertainties, combining with certainties.

• Use Scenarios in Planning: Incorporate scenarios into decision-making,

considering the most likely risks and rewards for informed choices.