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3.3 CAPÍTULO 3

Tiendas responsables y Estudio de caso: Lowe's

experiencias de cliente Company - Gemelos digitales

personalizadas O3-A1: Intergenerational approach and collaborative training guidelines

Lowe's está optimizando sus operaciones permitiendo
As a first step partners will develop the methodology for an intergenerational approach as chosen to a sus
•
deliver the training. The aim of this output is to create long term relationships between an
empleados interactuar con los datos digitales de la tienda a través
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
de un gemelo digital: una réplica completamente virtual de una
sustainable changes to the business. In order to reach this objective, a framework for the
tienda física de artículos para el hogar.
collaboration will be developed. The relationship will be be voluntary and included as such in the
framework but encouraged in order to maximise participation in the training activity and further
La tecnología se ejecuta en la plataforma Omniverse Enterprise de
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apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
NVIDIA y combina datos espaciales con otros datos de Lowe.
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
Con un casco de realidad aumentada, los clientes pueden
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project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
comprobar la utilidad de los productos de la tienda..
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
” Estamos encantados de ser pioneros en la creación de gemelos
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young entrepreneurs), etc. From this work, a methodological report will be issued.
digitales en el sector minorista y de mejorar la experiencia tanto de

nuestros empleados como de nuestros clientes".” - Seemantini

Godbole, Lowe's vicepresidente ejecutivo, director digital y de

información

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