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3.4 CAPÍTULO 4

Comercio electrónico ESTUDIO DE CASO: LA CASA DE

y canales digitales MODA FABRICANT DIGITAL-ONLY

O3-A1: Intergenerational approach and collaborative training guidelines

The Fabricant es una casa de moda exclusivamente digital que
•
As a first step partners will develop the methodology for an intergenerational approach as chosen to
fusiona moda y tecnología como parte de un nuevo sector de la
deliver the training. The aim of this output is to create long term relationships between an
industria de la moda.
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
sustainable changes to the business. In order to reach this objective, a framework for the
A través de la moda digital, pretenden mostrar al mundo que la
•
collaboration will be developed. The relationship will be be voluntary and included as such in the
ropa no necesita ser física para existir. Esta reimaginación de la
framework but encouraged in order to maximise participation in the training activity and further
industria crea nuevas posibilidades ilimitadas al tiempo que
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
reduce drásticamente el impacto medioambiental.
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
El Fabrikant intenta crear una conexión emocional con la moda
•
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
en el espacio digital, al tiempo que reduce drásticamente el
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
impacto nocivo de la actual industria de la moda.
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for

young entrepreneurs), etc. From this work, a methodological report will be issued.
• La moda digital consiste en que el usuario tome una foto de su
cara y la mapee con los cuerpos que elija. A continuación se

captura una foto o un vídeo con el atuendo elegido.

• Fabricant los está realizando a través de diferentes proyectos y
asociaciones con marcas.
<a href="https://www.freepik.com/free-photo/digital-wardrobe-transparent-screen_15840692.htm#query=e-
commerce&position=5&from_view=search&track=sph">Image by rawpixel.com</a> on Freepik