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3.5 CAPÍTULO 5

Análisis de datos para

la mejora del negocio ... El poder de los datos

O3-A1: Intergenerational approach and collaborative training guidelines

As a first step partners will develop the methodology for an intergenerational approach as chosen to
Los profesionales pueden utilizar la analítica de datos para mejorar el
deliver the training. The aim of this output is to create long term relationships between an
rendimiento empresarial. Cómo utilizar la analítica para impulsar el
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
crecimiento empresarial:
sustainable changes to the business. In order to reach this objective, a framework for the

collaboration will be developed. The relationship will be be voluntary and included as such in the
Optimizar los flujos de trabajo para mejorar la productividad y el
•
framework but encouraged in order to maximise participation in the training activity and further
compromiso de los empleados
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
Controlar los datos para mejorar la ciberseguridad
•
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
Seguimiento de los comportamientos de los consumidores para
•
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
enriquecer la experiencia del cliente
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
Supervisar las tendencias del mercado para lanzar nuevos productos
•
young entrepreneurs), etc. From this work, a methodological report will be issued.
y servicios

• Medir el rendimiento de las campañas de marketing

• Utilizar los datos para fundamentar las estrategias empresariales

• Dirigir equipos con toma de decisiones basada en datos
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