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CAPÍTULO 4

3.4 TIPS

Comunicar y mostrar el

cambio La cultura deseada debe comunicarse una y otra vez. Este mensaje
O3-A1: Intergenerational approach and collaborative training guidelines
cultural compartido puede aparecer en discursos, redes sociales,
As a first step partners will develop the methodology for an intergenerational approach as chosen to
boletines y otros mecanismos de comunicación. Los mensajes simples y
deliver the training. The aim of this output is to create long term relationships between an
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
redundantes conforman una agenda intelectual de lo que debe ser la
sustainable changes to the business. In order to reach this objective, a framework for the
cultura deseada.
collaboration will be developed. The relationship will be be voluntary and included as such in the
Utilizar un lenguaje nuevo o metáforas para crear imágenes
framework but encouraged in order to maximise participation in the training activity and further
memorables. Se ha comprobado que los líderes clara y visiblemente
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
dedicados al cambio son uno de los factores de éxito singulares del
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
cambio de cultura..
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
Para tu equipo, USA:
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
manual del
•
Para tus clientes y
young entrepreneurs), etc. From this work, a methodological report will be issued.
empleado
stakeholders, USA :
• Instagram • Murales de
Fuente: Image by Freepik
• Facebook oficina o carteles
• TikTok impresos
• Newsletters • Sitio web de la

• Website empresa