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CHAPTER 3



                       3.3.                                                                    THE FUTURE OF FASHION FIRMS






                                                                                   What innovations in the fashion industry can be expected in the next
                                       O3-A1: Intergenerational approach and collaborative training guidelines
                                                                                   decade?
                As a first step partners will develop the methodology for an intergenerational approach as chosen to
                                                                                          Resource taxes on new fibres could potentially increase the
                                                                                     ●
                       deliver the training. The aim of this output is to create long term relationships between an
                  entrepreneur, responsible for running a retail business and a youth, who will help them introduce
                                                                                          demand for used fibres.
                        sustainable changes to the business. In order to reach this objective, a framework for the
                                                                                          Design education will focus on recycling and upcycling fashion.
                                                                                     ●
                  collaboration will be developed. The relationship will be be voluntary and included as such in the
                                                                                          New design principles: sustainable, long-lasting, high-quality
                                                                                     ●
                   framework but encouraged in order to maximise participation in the training activity and further
                                                                                          clothing, easy to repair, reuse and recycle.
                 apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
                the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
                                                                                          Communication and marketing will encourage consumers to
                                                                                     ●
                       project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
                                                                                          invest in clothes instead of buying them on a whim
                actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
                                                                                          Fashion firms will cooperate to collect old clothes and recycle
                                                                                     ●
                     also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
                                                                                          them to obtain new fibres.
                              young entrepreneurs), etc. From this work, a methodological report will be issued.

                                                                                     ●    Selling clothes can shift towards on-demand production.

                                                                                     ●    Buying second-hand will be trendy, and more shops and online

                                                                                          reselling (shop-to-client, peer-to-peer) platforms will follow.
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