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CHAPTER 3



                       3.3.                                                                              NEW BUSINESS MODELS





                                                                                            On average, European citizens discard 11kg of textiles per year,

                                       O3-A1: Intergenerational approach and collaborative training guidelines
                                                                                            with garments typically having been worn only 7 or 8 times.
                                       RESALE
                As a first step partners will develop the methodology for an intergenerational approach as chosen to
                                                                                            Globally,
                       deliver the training. The aim of this output is to create long term relationships between an
                                                                                               ●
                                                                                                    ca. 75% of textile waste ends up in landfills;
                  entrepreneur, responsible for running a retail business and a youth, who will help them introduce
                                                                                               ●
                                                                                                    25% is reused and recycled;
                        sustainable changes to the business. In order to reach this objective, a framework for the
                                   4 business
                  collaboration will be developed. The relationship will be be voluntary and included as such in the
                                                                                                    but only 1% of all textile waste is recycled back into
                                                                                               ●
                                  models that
                   framework but encouraged in order to maximise participation in the training activity and further
                                                                                                    clothing.
                                    circulate
        RENTAL   apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
                                                                      REPAIR
                the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
                                products and
                                                                                            This is bad news, but it is also a major space for innovation.
                       project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
                                    materials
                actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
                     also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
                                                                                            The future fashion company will be based on the circular
                              young entrepreneurs), etc. From this work, a methodological report will be issued.
                                                                                            model. It means not only designing and selling clothing but also


                                      REMAKE/                                               coming up with effective ways to make new clothes from old
                                    REPURPOSE
                                                                                            ones. In the circular economy, trash will be considered a

                                                                                            product or a secondary raw material.


     Ellen MacArthur Foundation, Circular business models: redefining growth
     for a thriving fashion industry (2021).
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