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CHAPTER 2

CASE STUDY: DEMANO

3.2

DEMANO BARCELONA is a brand created in Barcelona. Since 1999, is a
O3-A1: Intergenerational approach and collaborative training guidelines
pioneer in the recycling of urban waste materials - mainly advertising
As a first step partners will develop the methodology for an intergenerational approach as chosen to
PVC banners - to become unique objects such as handbags,
deliver the training. The aim of this output is to create long term relationships between an
accessories and daily use objects. Today Demano is a company based
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
on the environment and aesthetic awareness, example of innovation by
sustainable changes to the business. In order to reach this objective, a framework for the
changing base of sewing products.
collaboration will be developed. The relationship will be be voluntary and included as such in the

- Unique Items: By reusing waste materials each advertising ca
framework but encouraged in order to maximise participation in the training activity and furthernvas or
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
banner has to be processed by hand to give a proper cleaning and
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
treatment. The process is therefore not strictly industrial allowing each
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
piece retains its uniqueness.
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will

- Sustainable Design: Environmentally respectful. The city's activity
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
generates a lot of communication material per year. Part of the waste
young entrepreneurs), etc. From this work, a methodological report will be issued.

materials can be recycled through different processes. However, a large
amount of material is not easy recyclable. DEMANO BARCELONA allows

non-recyclable material, which currently can not return to complete the

cycle as raw material can be reused in an immediate and efficient in

both its economic and ecological impact.