Page 15 - TECOFASH

CHAPTER 3

3.3. KEY AREAS FOR INNOVATION

IN THE FASHION BUSINESS

O3-A1: Intergenerational approach and collaborative training guidelines
NEW BUSINESS MODELS
As a first step partners will develop the methodology for an intergenerational approach as chosen to
Fashion companies are faced with the need to change their business models. If
deliver the training. The aim of this output is to create long term relationships between an
you are about to set up your own company, this is a great opportunity to do it
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
sustainable changes to the business. In order to reach this objective, a framework for the
according to the circular model. The basic idea is that your company does not
collaboration will be developed. The relationship will be be voluntary and included as such in the
need to use raw materials (new cotton, new polyester, new animal fibres, etc.) to
framework but encouraged in order to maximise participation in the training activity and further
make money. You can follow the innovative, sustainable models, such as resale,
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
rent, repair, and remake (repurpose) to obtain revenue.
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the

project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
WASTE MANAGEMENT
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
Every second, the equivalent of a garbage truck full of clothes ends up in a
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
landfill. Yarn preparation and fibre production, dyeing, and finishing have the
young entrepreneurs), etc. From this work, a methodological report will be issued.
highest impacts on resource depletion due to the energy-intensive processes

based on fossil fuel energy. On top of that, nylon and polyester-made clothes

shed microplastic every time they are washed. All these problems require

decisions to be taken both on a global and individual level. As a fashion

entrepreneur, you can also take innovative action to counter them.