Page 13 - TECOFASH

E-COMMERCE

3.4 CASE STUDY: THE FABRICANT AND DIGITAL

DIGITAL-ONLY FASHION HOUSE CHANNELS

O3-A1: Intergenerational approach and collaborative training guidelines

The Fabricant is a digital-only fashion house, fusing fashion and
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As a first step partners will develop the methodology for an intergenerational approach as chosen to
technology as part of a new sector of the fashion industry
deliver the training. The aim of this output is to create long term relationships between an
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
Through digital fashion, they aim to show the world that clothing
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sustainable changes to the business. In order to reach this objective, a framework for the
does not need to be physical to exist. This reimagination of the
collaboration will be developed. The relationship will be be voluntary and included as such in the
industry creates unlimited new possibilities while drastically
framework but encouraged in order to maximise participation in the training activity and further
reducing environmental impacts
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in

The Fabrikant is trying to create an emotional connec
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase thetion to
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fashion in digital space, while dramatically reducing the harmful
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
impact of the current fashion industry
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
Digital fashion works by the user taking a picture of their face
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young entrepreneurs), etc. From this work, a methodological report will be issued.
which is mapped with bodies which the user can choose. Then a
photo or video is captured with the chosen outfit

• The Fabricant are realising these through different projects and

partnerships with brands

<a href="https://www.freepik.com/free-photo/digital-wardrobe-transparent-screen_15840692.htm#query=e-
commerce&position=5&from_view=search&track=sph">Image by rawpixel.com</a> on Freepik