Page 16 - TECOFASH

DATA ANALYSIS
FOT BUSINESS

3.5 CASE STUDY: BADURA S.A. - IMPROVEMENT

INCREASING SALES THROUGH

DATA ANALYSIS

O3-A1: Intergenerational approach and collaborative training guidelines

As a first step partners will develop the methodology for an intergenerational approach as chosen to
The implementation of marketing automation yielded the
deliver the training. The aim of this output is to create long term relationships between an
following results:
entrepreneur, responsible for running a retail business and a youth, who will help them introduce

138%: increase in conversion rate among individuals
•
sustainable changes to the business. In order to reach this objective, a framework for the
targeted by marketing automation activities
collaboration will be developed. The relationship will be be voluntary and included as such in the
•
139%: increase in average revenue per message
framework but encouraged in order to maximise participation in the training activity and further
recipient
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
231%: improvement in the open rate of abandoned cart
•
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
messages compared to the average open rate, thanks
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
to user segmentation and personalized subject lines
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
•
40%: improvement in click-through rate for messages
young entrepreneurs), etc. From this work, a methodological report will be issued.
received by recipients
• 38%: decrease in the unsubscribe rate from the
subscriber list

The marketing automation process contributed to an
overall increase in the number of products sold.

Image by <a href="https://www.freepik.com/free-photo/office-workers-using-finance-
graphs_42621736.htm#query=data%20analysis&position=4&from_view=search&track=ais">Freepik</a>