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DATA ANALYSIS

FOT BUSINESS
3.5 CASE STUDY: BADURA S.A. - IMPROVEMENT

INCREASING SALES THROUGH

DATA ANALYSIS
O3-A1: Intergenerational approach and collaborative training guidelines
As a first step partners will develop the methodology for an intergenerational approach as chosen to

deliver the training. The aim of this output is to create long term relationships between an
BADURA S.A. is one of the leading Polish manufacturers of premium
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
footwear.
sustainable changes to the business. In order to reach this objective, a framework for the
collaboration will be developed. The relationship will be be voluntary and included as such in the
The company aimed to improve the efficiency of their online sales
framework but encouraged in order to maximise participation in the training activity and further
process. After analyzing the online sales process, they decided to
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
implement four marketing automation tools that had the greatest
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
potential for achieving their goals. After testing, the following solutions
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
were implemented:
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
advanced approach to recovering abandoned carts
•
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
expansion of marketing automation with additional growth channels
•
young entrepreneurs), etc. From this work, a methodological report will be issued.
• low-level segmentation of recipients

• collection of behavioral data,

• effective building of their own newsletter subscriber base,

• dynamic web push notifications,
• email marketing.

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