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CAPÍTULO 2

Diferentes tipos de benchmarking y
3.2 su relevancia para la mejora

Benchmarking para la empresarial.

innovación
O3-A1: Intergenerational approach and collaborative training guidelines
As a first step partners will develop the methodology for an intergenerational approach as chosen to
Benchmarking interno : compara departamentos dentro de la organización
deliver the training. The aim of this output is to create long term relationships between an
para identificar las mejores prácticas y áreas de mejora.
entrepreneur, responsible for running a retail business and a youth, who will help them introduce

→ Identificar prácticas exitosas e implementarlas en toda la empresa,
sustainable changes to the business. In order to reach this objective, a framework for the
promoviendo consistencia y eficiencia.
collaboration will be developed. The relationship will be be voluntary and included as such in the
framework but encouraged in order to maximise participation in the training activity and further
Evaluación comparativa competitiva : compara el desempeño empresarial
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
con el de los competidores directos para obtener información sobre la
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
posición de la industria.
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
→ Diferenciar el negocio, mejorar áreas de debilidad y superar a los
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
competidores.
young entrepreneurs), etc. From this work, a methodological report will be issued.
Benchmarking funcional : compara funciones o procesos específicos con

otras empresas, obteniendo nuevas perspectivas e ideas innovadoras.

→ Adoptar estrategias y prácticas innovadoras, fomentar la creatividad y

abrir nuevas posibilidades para mejorar los procesos.