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CHAPTER 1

3.1 WHAT IS INNOVATION?

J.A. Schumpeter's definition of innovation includes:
O3-A1: Intergenerational approach and collaborative training guidelines
Introducing new products or improving existing ones,
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As a first step partners will develop the methodology for an intergenerational approach as chosen to
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Implementing new or improved methods of production,
deliver the training. The aim of this output is to create long term relationships between an
Opening up new markets,
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entrepreneur, responsible for running a retail business and a youth, who will help them introduce
sustainable changes to the business. In order to reach this objective, a framework for the
Utilizing new methods of sales or procurement,
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collaboration will be developed. The relationship will be be voluntary and included as such in the
Incorporating new raw materials or semi-finished goods,
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framework but encouraged in order to maximise participation in the training activity and further
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Introducing new production organization.
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
While Schumpeter's approach primarily emphasizes innovation
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
as market experiments and large-scale, transformative changes
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
that fundamentally reshape entire sectors and markets, it's
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
important to remember that at the level of individual businesses,
young entrepreneurs), etc. From this work, a methodological report will be issued.
innovations serve as a significant aspect of business strategy or

investment decisions aimed at developing product

development capabilities or improving efficiency.