Page 15 - TECOFASH

CHAPTER 4

3.4 TIPS

Communicating and demonstrating
the change The desired culture needs to be communicated over and over and over
O3-A1: Intergenerational approach and collaborative training guidelines
again. This shared cultural message may appear in speeches, social
As a first step partners will develop the methodology for an intergenerational approach as chosen to
media, bulletins, and other communication mechanisms. Simple and
deliver the training. The aim of this output is to create long term relationships between an
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
redundant messages shape an intellectual agenda of what the desired
sustainable changes to the business. In order to reach this objective, a framework for the
culture should be.
collaboration will be developed. The relationship will be be voluntary and included as such in the
Use new language or metaphors to create memorable images. Leaders
framework but encouraged in order to maximise participation in the training activity and further
clearly and visibly dedicated to change have been found to be one of
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
the singular success factors of culture change.
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
For your team, USE:
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
employee
•
For your clients and
young entrepreneurs), etc. From this work, a methodological report will be issued.
handbook
stakeholders, USE:
• Instagram • Office murals or
• Facebook printed posters

• TikTok • Company
• Newsletters website

• Website