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CHAPTER 2



                                                                                                BUILD AN INTELLECTUAL, TOP-
                          3.2                                                                                     DOWN AGENDA






       Intentionally aligning culture, strategy,
                                       O3-A1: Intergenerational approach and collaborative training guidelines
                        and structure
                                                                                     To align your company values with your business strategy and
                As a first step partners will develop the methodology for an intergenerational approach as chosen to
                       deliver the training. The aim of this output is to create long term relationships between an
                                                                                     goals, start by reviewing your current business strategy and
                  entrepreneur, responsible for running a retail business and a youth, who will help them introduce
                                                                                     identifying areas where your values can be better integrated.
                        sustainable changes to the business. In order to reach this objective, a framework for the

                                                                                     Consider how your values can inform your
                  collaboration will be developed. The relationship will be be voluntary and included as such in the
                   framework but encouraged in order to maximise participation in the training activity and further
                                                                                          marketing
                                                                                     •
                 apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
                the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
                                                                                          communication
                                                                                     •
                       project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
                                                                                          product development
                                                                                     •
                actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
                     also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
                                                                                          customer service strategies
                                                                                     •
                              young entrepreneurs), etc. From this work, a methodological report will be issued.
                                                                                     and look for ways to incorporate your values into your day-to-


                                                                                     day operations.
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