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CHAPTER 3

3.3 Ensure participation of team,
stakeholders and clients

Ensuring participation

Change can’t succeed without the meaningful involvement of many

people connected to the organization; team, stakeholders, friends,

family, suppliers and clients.

Participation can range from individually offering ideas, solutions, and

reactions to concepts, to taking part in team meetings to design and

build the new culture and organizational structure, to helping promote the

new culture within their circles.

Use a balanced approach, keeping in mind that input from a wide range

of people can generate excitement and motivation to change and that

cultural ideas and messages flow down—behaviors and actions flow up.

Ask yourself what you can do more of or less of to make the desired

culture real in day-to-day activities, act in consistency with your values

and model the desired culture.