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CHAPTER 3

3.3 TIPS

Ensuring participation
O3-A1: Intergenerational approach and collaborative training guidelines

As a first step partners will develop the methodology for an intergenerational approach as chosen to
Don’t just talk about culture ideals, tie them to customer and investor
•
deliver the training. The aim of this output is to create long term relationships between an
value so that culture has marketplace impact.
entrepreneur, responsible for running a retail business and a youth, who will help them introduce

Don’t just diagnose what is happening with culture but offer guidance
•
sustainable changes to the business. In order to reach this objective, a framework for the
about what should happen to create the right culture.
collaboration will be developed. The relationship will be be voluntary and included as such in the
framework but encouraged in order to maximise participation in the training activity and further
Don’t measure culture with rhetoric but with results
•
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
Don’t let culture become an abstraction but a set of concrete and
•
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
integrated activities built around intellectual, behavioral, and process
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
actions.
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
Don’t hesitate to make sure that leaders at all levels think, act, and
•
young entrepreneurs), etc. From this work, a methodological report will be issued.
feel consistent with the desired culture.