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CHAPTER 4

3.4 Communicating and

demonstrating the change
Communicating and demonstrating
the change • Start by making sure that your values are accessible to everyone in
O3-A1: Intergenerational approach and collaborative training guidelines
your organization.
As a first step partners will develop the methodology for an intergenerational approach as chosen to

It's also important to integrate your values into your hiring and
deliver the training. The aim of this output is to create long term relationships between an
•
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
onboarding processes. Make sure that potential employees
sustainable changes to the business. In order to reach this objective, a framework for the
understand your company values and how they fit into your culture.
collaboration will be developed. The relationship will be be voluntary and included as such in the
In addition to communicating your values to your team, it's important
•
framework but encouraged in order to maximise participation in the training activity and further
to communicate them to your stakeholders. This might include
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
customers, investors, or partners who interact with your business.. Be
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
sure to communicate your values in a way that feels authentic and
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
aligned with your brand.
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
Finally, be prepared to model your values in everything you do. Your
•
young entrepreneurs), etc. From this work, a methodological report will be issued.
team and stakeholders will look to you as an example of how to live

your values in practice, so it's important to lead by example. Make

sure that your actions are consistent with your values, and be

transparent and open about how your values inform your decision-

making.