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CHAPTER 4

3.4 Communicating and

demonstrating the change
Communicating and demonstrating
the change
O3-A1: Intergenerational approach and collaborative training guidelines

As a first step partners will develop the methodology for an intergenerational approach as chosen to

deliver the training. The aim of this output is to create long term relationships between an
Frequent, redundant, and copious communication is necessary during
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
the change process. Use words and actions to convey the vision of the
sustainable changes to the business. In order to reach this objective, a framework for the
collaboration will be developed. The relationship will be be voluntary and included as such in the
desired future, and repeat your message much more often than you think
framework but encouraged in order to maximise participation in the training activity and further
is necessary.
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
Most leaders greatly underestimate how many repetitions it takes for a
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
message to sink in. Role model appropriate behaviors by demonstrating
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
your constant commitment to the future state and provide a vivid image
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
of what it will look and feel like.
young entrepreneurs), etc. From this work, a methodological report will be issued.