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CHAPTER 2
BUILD AN INTELLECTUAL, TOP-
3.2 DOWN AGENDA
Intentionally aligning culture, strategy,
O3-A1: Intergenerational approach and collaborative training guidelines
and structure In order for your company values to truly drive your startup's
As a first step partners will develop the methodology for an intergenerational approach as chosen to
success, they need to be aligned with your business strategy
deliver the training. The aim of this output is to create long term relationships between an
and goals. This means ensuring that your values support and
entrepreneur, responsible for running a retail business and a youth, who will help them introduce
sustainable changes to the business. In order to reach this objective, a framework for the
enhance your overall mission and vision, and that they guide
collaboration will be developed. The relationship will be be voluntary and included as such in the
decision-making at every level of your organization.
framework but encouraged in order to maximise participation in the training activity and further
apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
Be sure that the identified values are coherent in all the business
the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
strategies and practices and that they fit with the organization’s
project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
structure. Reconsider job descriptions, selection and recruiting
actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
practices, suppliers and even the smallest office details.
young entrepreneurs), etc. From this work, a methodological report will be issued.
Supporting change and innovation both structurally and
culturally have been found to be critical to the success of
culture change initiatives, so make all the changes that are
appropriate to support the new culture.