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CHAPTER 2



                                                                                                BUILD AN INTELLECTUAL, TOP-
                          3.2                                                                                     DOWN AGENDA






       Intentionally aligning culture, strategy,
                                       O3-A1: Intergenerational approach and collaborative training guidelines
                        and structure                                                In order for your company values to truly drive your startup's
                As a first step partners will develop the methodology for an intergenerational approach as chosen to
                                                                                     success, they need to be aligned with your business strategy
                       deliver the training. The aim of this output is to create long term relationships between an
                                                                                     and goals. This means ensuring that your values support and
                  entrepreneur, responsible for running a retail business and a youth, who will help them introduce
                        sustainable changes to the business. In order to reach this objective, a framework for the
                                                                                     enhance your overall mission and vision, and that they guide
                  collaboration will be developed. The relationship will be be voluntary and included as such in the
                                                                                     decision-making at every level of your organization.
                   framework but encouraged in order to maximise participation in the training activity and further

                 apprenticeship programmes. Partners will explore existing suitable frameworks that can be used in
                                                                                     Be sure that the identified values are coherent in all the business
                the RETAIL project. In addition, partners will seek involvement of relevant networks to increase the
                                                                                     strategies and practices and that they fit with the organization’s
                       project scope. For instance, DCC is a member of the Enterprise Europe Network with EASME
                                                                                     structure. Reconsider job descriptions, selection and recruiting
                actively encouraging members to collaborate and engage with all relevant EU projects. Partner will
                     also explore other relevant programmes such as mobility programmes (Erasmus+, Erasmus for
                                                                                     practices, suppliers and even the smallest office details.
                              young entrepreneurs), etc. From this work, a methodological report will be issued.
                                                                                     Supporting change and innovation both structurally and

                                                                                     culturally have been found to be critical to the success of


                                                                                     culture change initiatives, so make all the changes that are


                                                                                     appropriate to support the new culture.
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